The JOCO method - Job to be done objects & coordinates opportunities

PlayBook Description:

Unleash the Power of Design-Driven Innovation: A Framework for Strategic UX and Business Growth

Are you stuck in the weeds of user experience (UX) design, struggling to connect it to your overall business strategy? Do you yearn for a methodology that bridges the gap, driving meaningful growth and user engagement? Look no further!

This playbook equips you with three powerful methods woven into a comprehensive design-centric framework. You'll master the art of "job to be done" thinking, understand the power of object-oriented UX, and unlock the potential of the opportunity solution tree. These potent tools, combined with a step-by-step guide from strategy to lean UX development in sprints, will transform your approach to UX.

No more siloed departments or disconnected plans. This special methodology, ready for immediate implementation in your team, ensures your UX efforts directly contribute to business objectives. You'll learn to:

• Identify and prioritize user needs that align with your business goals.
• Design experiences that are not only delightful but also solve real problems.
• Implement a streamlined, sprint-based approach to UX development.

Whether you're a seasoned UX professional or a business leader seeking to harness the power of design, this playbook is your roadmap to success.